World Cup Rivals NBA Finals, World Series in Capturing Young Adults' Attention
Last fall, when the U.S. men’s national soccer team failed to qualify for the FIFA World Cup for the first time since 1986, one of the biggest losers was Fox Sports, which had paid more than $400 million for the English-language U.S. broadcast rights for the 2018 and 2022 World Cups.
Though the absence of the U.S. men’s team in the 2018 World Cup in Russia may dampen the enthusiasm of some viewers who had watched the Americans in the 2014 World Cup in Brazil, where they made it to the round of 16, a new Morning Consult poll suggests that a potential bright spot for Fox lies in adults ages 18-29.
[Read More]